FRIDAY, CIÊNCIA E ENGENHARIA DO LAZER, SA
PROJECT TITLE
Friday - Internationalizing products for tourism and leisure in water environment
DURATION
October 5th, 2015 to September 30th, 2017
CALL
19/SI/2015
SUMMARY
Internationalization of business is an imperative necessity for a company dedicated to satisfy the demand of means of leisure for a market with high purchasing power,
especially considering that the Portuguese domestic market's profile is extremely narrow. Thus, Friday intends to start its commercial activity in several geographic fronts,
enhancing the contact with targeted clients in Europe, Middle East, North America and Asia. This contact will be promoted by institutional or indirect presence (website, social networks, magazines of the specialty), as by direct representation in events related to nautical recreational activities, as well as missions directed at potential corporate and institutional clients of reference. Given the characteristics of a niche search that is well identifiable but very geographically dispersed, direct marketing is therefore the approach that presides over the plan for the internationalization of Friday, in order to concentrate
the commercial effort to the maximum, while minimizing the resources involved.
INTERVENTION REGION
CENTRO
TOTAL ELEGIBLE COST
270.892,56 €
INCENTIVE
120.551,65 €
OBJECTIVES
Approach to external markets through participation in international fairs as an exhibitor, to present their innovative products and to benchmarking them in contact with other products and markets.
Prospecting and presence in international markets with the realization of trips of prospection for the capture and knowledge of the characteristics of the potential consumers.
Specific certifications of the products for external markets, through international certification agencies, to increase awareness and credibility of the brand.
Expand to at least 3 European markets and 3 other outside Europe markets.